The MidSouth Development District serves as the official Destination Marketing Organization (DMO) for our region’s rural communities, promoting the cultural, historic, and natural assets that make the MidSouth a place like no other. Through our newly rebranded initiative and the launch of BluesBackRoads.com, we are driving new energy and visibility for rural destinations—encouraging visitors to explore the back roads, discover authentic experiences, and support local businesses.

To guide this work, MDD convenes the Tourism Advisory Board, a collaborative group of local leaders, tourism professionals, and community stakeholders who provide direction and oversight. By aligning regional voices and strategies, the advisory board ensures that our tourism efforts are inclusive, sustainable, and impactful.

By showcasing music, food, history, and outdoor recreation, we connect travelers to the heart of our region while strengthening tourism as an economic driver. This work not only brings visitors to our rural areas but also supports community pride, small business growth, and long-term development across the MidSouth.